That's why the media jumps to meta-stories about who is up and who is down: it's a story. It's not boring. But it's still "objective" because they don't take sides about whether what is "up" is better or worse than what is "down." 

The partisan press reigned for more than a century and witnessed Reconstruction, the Progressive Era, The New Deal and zero unwinnable wars. On the flip side, it also witnessed (and did nothing to stop) Jim Crow.