Make it a contest between black and brown folks and people like this guy: Don Yelton, GOP Precinct Chair, Delivers Most Baldly Racist Daily Show Interview of All Time.
Remember, more black people voted for Obama in 2012, with voter suppression, than in 2008, without it. In fact, looking at all citizens 18 and older (not just those w/ govt ID), 66.2% of black people voted in 2012, up from 64.7% in 2008. Source: The US Census Bureau.
In sports, it's called rising to the level of your competition.